Sportswear giant Adidas has finally joined the Metaverse universe! The German multinational corporation has partnered with crypto investor Gmoney alongside two significant players in the non-fungible tokens(NFT) space, Pixel Vaults Punks Comic and Bored Ape Yacht Club.
On Thursday, Adidas shared a tweet on their official page announcing their newfound partnerships. Their tweet has garnered more than 8,000 likes and 4,000 retweets. In their tweet, the second-largest sportswear manufacturer in the world described the booming metaverse world as “a world full of limitless possibilities.”
Adidas additionally tweeted that they have updated their Twitter profile picture to the Bored Ape image. The profile picture is a cartoon ape that dons a yellow Adidas track jacket with the Gmoney and Punks Comic logos and classic Adidas stripes.
Additionally, the ape has heart-shaped sunglasses, a ‘bored’ look, a gold hoop, and a fisherman’s hat. The profile picture update is, in fact, Bored Ape Yacht Club #8,774, and it sold for $156,000(46 ETH) at the time of settlement.
Launching into the NFT Space
Adidas announced its launch into the NFT space by sharing a 29-second long video clip. The clip contains avatars of the three companies flying into metaverse Earth from outer space. The avatars then land on land that has the trefoil Adidas logo.
In an article on their mobile app, the company shared that they are finally joining metaverse. It describes metaverse as the ‘frontier of creativity.’ Adidas additionally noted that metaverse gives users the opportunity to “be their most authentic selves and express their most original ideas.”
On top of that, Adidas also shared that users can own a piece of what they create thanks to NFTs and the blockchain. However, neither of the companies revealed when the NFTs would be released and issued to the public.
Last month, Adidas’ main competitor, Nike, shared that they would also be joining the metaverse craze. Nike published a blog about their metaverse, ‘Nikeland’ on November 18. Nikeland is found in Roblox’s virtual world. Nikeland aims at being “a place where creativity and competition are abundant for all.” In the Nikeland virtual world, users get to make their avatars have super abilities.
More on Adidas Metaverse
This latest announcement by Adidas is not the only net the company has cast into the crypto waters. Just last week, the sportswear company revealed its partnership with Coinbase, a giant crypto exchange.
Adidas, later on, tweeted about their partnership with The Sandbox, a blockchain game. The tweet hinted at Adidas buying land on the blockchain game. The company’s first dip in the world of NFTs was when it launched a Proof of Attendance Protocol token two weeks ago.
Users get the POAP token after they visit a particular web page. The token allows the owners to exchange it for a mystery item in the future. So far, there have been 3832 resales of the free token. Initially, Adidas minted over 3,300 copies of the token.