In yet another sign of the growing prominence of the leading cryptocurrency, Intesa Sanpaolo, Italy’s largest bank, has purchased $1 million worth of Bitcoin. Indeed, the acquisition was the first of its kind for the financial institution, according to an internal memo.
The total $1.03 million purchase netted the bank a total of 11 BTC, according to a Reuters report. Moreover, local news outlets have reported that Intesa Sanpaolo has officially become the first Italian bank to purchase any cryptocurrency directly.
JUST IN: 🇮🇹 Italy's largest bank, Intesa Sanpaolo, buys $1 million worth of Bitcoin.
— Watcher.Guru (@WatcherGuru) January 14, 2025
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Italy’s Largest Bank Buys Bitcoin in Groundbreaking Move
The cryptocurrency market entered 2025 on the heels of its most important year to date. One year ago, the United States approved the first crypto-based ETF that set the asset class on a new trajectory. Just eleven months later, Bitcoin would surge to a six-figure price for the first time in history.
Interestingly, the asset is expected to only continue gaining value this year. With pro-crypto candidate Donald Trump emerging victorious in the 2024 election, favorable regulation is expected.
As the market is expecting big things this year, there is no shortage of firms taking advantage of what is a clearly advantageous entry point. Among them is now Intesa Sanpaolo, who has officially purchased $1 million worth of Bitcoin.
Also Read: US Court Demands SEC Explain Denial of Crypto Regulations
According to a report, the largest bank in Italy has purchased 11 BTC. The move is the first of its kind, and groundbreaking for the country. Moreover, Intesa CEO Carlo Messina called the purchase “an experiment, a test. Additionally, he reassured that the investment brought little risk when compared to its $100 billion in securities.
“This shows there can be some attention to digital channels, but with very limited investment amounts,” Messina said to reporters Tuesday. “It also demonstrates that we are prepared if certain sophisticated clients request this type of investment.”