In an important development for the asset class, the Trump Media and Technology Group Corps. (DJT) has announced a new expansion that will see them invest in Bitcoin and other cryptocurrencies. Indeed, a recent press release unveiled the company’s launch of its financial tech arm, Truth.Fi.
The newly developed financial services firm is another key aspect of its growing Truth brand. Specifically, it will join its social media platform, Truth Social, and video streaming platform Truth+ as key facets of its operations. The financial services and technology strategy has been approved by the company’s board of directors this week, with its new FinTech brand playing a major role.
JUST IN: Trump Media to invest in "Bitcoin and similar cryptocurrencies."
— Watcher.Guru (@WatcherGuru) January 29, 2025
Also Read: President Trump Says US Will Be ‘World Capital’ of AI and Crypto
Trump Media to Invest in Bitcoin as Truth.Fi is Officially Announced
2025 was always set to be an important year for cryptocurrencies. Specifically, it was set to see Donald Trump return to the White House. However, he would be bringing with him a pro-crypto perspective that he didn’t share during his first term as US President.
Just more than a week into his second term, Trump has made good on his overhaul of crypto policy in the country. He has launched an inaugural digital asset stockpile, while the US Securities and Exchange Commission (SEC) has launched its own crypto task force. Now, his company is aligning with that message. Indeed, Trump Media has announced it is set to invest in Bitcoin and other cryptocurrencies.
Also Read: Donald Trump Signs Executive Order for US Digital Asset Stockpile
In a press release regarding the launch of its Truth.Fi brand, the company noted diversification efforts. Specifically, the board has approved a $250 million investment to be custodied by Charles Schwab. These funds will be used on traditional investments alongside other noted functions.
One of the listed allocations that is immensely important is that the fund will be used to purchase “Bitcoin and similar cryptocurrencies or crypto-related securities.” The move is certainly a smart one for Trump Media. Companies like MicroStrategy have seen their BTC accumulation plan work wonders.
The asset class should only continue growing in value. As the 47th President remains committed to clear regulation, it should flourish. Just the promise of that action drove Bitcoin to a six-figure price last year. Time will only tell what Trump’s position will mean for the rise of the entire industry.