CCTV’s online branch is well on track to launch a new non-fungible token (NFT) series on Thursday to celebrate the seventh China Space Day.
As such, the said occasion aims to promote China’s purpose of peacefully using outer space, promoting the spirit of spaceflight, and spreading related knowledge. Back in 2016, the State Council approved the establishment of 24 April each year as “China Space Day.”
To celebrate the seventh China Space Day, and to pay tribute to China’s space industry and space science and technology workers, the state-owned broadcaster will launch the space commemorative digital collections “Yangyang” and “Master”.
The former NFT collection is typically designed with the giant panda as its prototype, giving it a confident, sunny, warm-blooded, and aggressive character. The latter collection, on the other hand, is based on the dragon in ancient Chinese mythology, characterized by its intelligence, integrity, perseverance, and bravery.
Why NFTs though?
At this point, one might wonder, why has CCTV decided to tread on the NFT waters on its Space Day? Well, the state broadcaster has a reason. Outlining the same, its recent announcement report noted,
“With the rise of the NFT digital cultural and creative wave, combining NFT smart contract technology with hot topics in society, technology and culture to provide digital copyright protection for works has become a new model that is concerned and used in various industries and fields.”
Highlighting the dual objectives of the launch, the report went on to add,
“On the one hand, CCTV’s digital collection sale is to drive more people to pay attention to China’s aerospace industry and share the glory of aerospace power. On the other hand, it also hopes to use the digital collection as a carrier to spread Chinese culture and promote the national spirit.”
The ‘triangle’ is complete now
Interestingly, CCTV’s first NFT collection was issued for free during the Chinese New Year on Tencent’s blockchain. Right after that, the second batch was issued on Alibaba’s blockchain to celebrate the February Lantern Festival. The same managed to generate about 717,600 yuan (US$112,626) in primary sales.
Their current collection, that’s set to launch on Thursday, will be sold on Topholder marketplace, a partner of the Chinese social media platform Weibo.
For now, with three collections, CCTV’s NFT triangle is complete. It’d be interesting to see if the same is expanded to a quadrilateral, pentagon, or hexagon going forward.