Binance, one of the largest crypto exchanges in the world, has just revealed its latest partnership. This time the exchange is teaming up with famous internet star Khaby Lame. Khaby is extremely popular for his comical life hack videos. And is known for his signature “palm” move. Moreover, he is the most followed personality on the social media platform, Tik-Tok.
The deal is in an attempt to clear misconceptions about Web3 initiatives. The influencer would represent Binance as a worldwide brand ambassador, and he would also dispel misunderstandings about the blockchain and cryptocurrency industries.
An official at Binance named James Rothwell claims that Khaby will provide relatability as Web3 use grows.
While speaking to CoinTelegraph, Rothwell stated,
“With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
The Tiktoker claimed that he has always been interested in Web3. Khaby claims that his collaboration with Binance “aligns perfectly” with his typical activities.
“I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them,”
Additionally, the TikTok celebrity will work with the exchange to create non-fungible token (NFT) collections and produce content on Web3. The aim is also to enhance engagement with his fans.
Binance on a partnership roll?
The latest partnership comes days after the exchange announced its deal with Cristiano Ronaldo. Like Khaby, who has the highest number of followers on Tik-Tok, Ronaldo has the highest number of followers on Instagram.
The pattern seems pretty straightforward. Binance is bagging the most prominent names on social media to drive its initiatives forward.
This comes as a surprise as CEO CZ had recently said that it was difficult to say “no” to big sponsorship deals. However, as the markets have worsened, CZ’s tactics seem to have changed.
Either way, this seems to be Binance’s new marketing strategy. Ronaldo and Khaby together have hundreds of millions of followers between them. And that’s hundreds of millions of potential customers for Binance.