Artificial intelligence (AI) has received mainstream recognition in 2023. Yet, in a recent survey by Salesforce, it was found that 40% of customers from 25 countries do not trust companies with the ethical use of AI. Furthermore, 70% of the respondents believed it was important for companies to be trustworthy as AI advances. In 2022, SalesForce found that 80% of business buyers and 65% of consumers were open to AI. However, this statistic declined to 73% and 51%, respectively, in 2023.
Salesforce’s study might be contrary to what Americans feel about AI. In a separate study, it was found that 31% of investors in the U.S. trust AI financial advice or crypto without cross-checking.
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Moreover, while business buyers and consumers have become less trusting of AI, Americans are becoming more comfortable with it. Comfort levels went up from 31% to 52% after AI prompts were verified by financial advisors.
Why are Americans more comfortable with AI in finance and crypto?
Many people around the world are distrustful of AI. According to another study in Australia, AI creates more problems than it solves. It is possible that there might be a knowledge gap among U.S. citizens, and a large part of the population would prefer that AI do the heavy lifting when it comes to financial advice. It might be the case that Americans are more savvy about AI. This may be because most of the companies are U.S.-based. Although a large number of Americans trust AI with regard to financial advice, another study found that only 18% had actually used OpenAI’s ChatGPT.
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Despite the increased trust, 70% of Americans still want more rules in the AI industry. AI rules and regulations have taken center stage in many parliaments, with regulators calling for more oversight of AI firms and platforms.