Amazon (AMZN) stock is taking a hit as geopolitical tensions arise between Canada and the United States. Many Canadian consumers are protesting Amazon and US-made products since US President Donald Trump escalated his threats against Canada.
According to a poll from Leger Marketing, two-thirds of those surveyed said they bought fewer American items from stores in the past few weeks. 55% reportedly purchased less from Amazon. With Amazon stock falling in the last month, a dropoff in purchases from one of the United States’ top buyers would affect any franchise.
Canada Protests Amazon, US Companies
Trump has upset Canadians with his threats to use “economic force,” including tariffs, on Canada. He has also used territorial language to describe Canada, saying he wants to make the country America’s “51st state.” As a result, Canadian consumers have gone as far as sharing lists of available Canadian products, canceling or delaying U.S. travel plans, and even booing the U.S. national anthem at sporting events.
Opinion polls don’t always accurately reflect consumer behavior. However, they certainly give at least one explanation to the noticeable dropoff of AMZN. The stock is down 3% in the last five days, and over 12% in the past month. Industry leaders are largely affected by the ongoing geo-political landscape. Further, potential tariffs issued by Trump and the US government will surely affect US-based companies across all industries. From automakers like Tesla (TSLA) to big-name corporations like Amazon, stocks and company values will likely take a slight dip.
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For Amazon (AMZN) stock in particular, the company is looking to rebound from a 5% dip to start 2025. While the stock market in the US has struggled throughout 2025 as a whole, big tech and Mag-7 members like Apple and Amazon are having their falls put under the spotlight.