Amazon (AMZN)’s Prime Day event starts Tuesday. This year, the event will last four days instead of two, giving more time for customers to capitalize on huge deals. Amazon, the e-commerce giant, will also have a longer period to pick up on record traffic to the site. The sale is expected to bring in a record $12.9 billion in the U.S., up 53% from last year, according to Emarketer analysts.
Shoppers are “very focused on getting value where and when they can right now,” said Zak Stambor, senior analyst at Emarketer. A survey from June found that 84% of adults plan to shop on Prime Day 2025. This unprecedented consumer spending commitment creates a perfect catalyst for e-commerce sales growth that could propel Amazon stock higher. JPMorgan also noted that Amazon’s next-gen warehouses combine fulfillment, sortation, and last-mile delivery in one location, cutting processing time by up to 25% and lowering peak-season costs, such as Prime Week.
Furthermore, the extension of Prime Day also means more advertising opportunities for Amazon. This will surely lift revenue in one of Amazon’s fastest-growing businesses, advertising. Amazon’s advertising sales now exceed $50 billion a year, and Prime Day prompts sellers to spend heavily to gain an edge over competitors pitching similar products on the platform.
Any Worries About Sluggish Start to Amazon (AMZN) Prime Day?
On the flip side, Bloomberg reports, citing data from Momentum Commerce, which manages 50 brands across various product categories on Amazon, that Amazon has seen a significant drop in early spending during this year’s Prime Day. Momentum Commerce, which handles approximately $7 billion in annual Amazon sales for brands, provided the sales analysis. While the opening hours appear sluggish, analysts hope that this trend won’t last all week.
Amazon (AMZN) stock is down just over 1% in the past week. However, that is expected to reverse throughout Prime Week. CNN analysts are largely bullish on AMZN, with 97% of 71 analysts surveyed by the firm suggesting buying the stock now. The analysts forecast median price growth of 10% to $243.50 in the next 12 months, and a high mark of $290, or 32.09% growth.