CNBC analyst Jim Cramer has given bullish analysis on Amazon (AMZN) after the stock was recently added to Morgan Stanley’s Vintage Future’s List. Vintage Values is a list of 16 mid- to large-cap companies identified by Morgan Stanley’s Stock Selection Committee for superior risk-adjusted returns over the next 12 months. Amazon’s addition is a bullish flag that its stock will continue its recent growth, already up 24% in the last 12 months.
After the firm’s second-quarter earnings, Cramer said that its cloud business was underperforming due to a reliance on in-house chips. However, he recently changed his mind and discussed a Morgan Stanley piece about the chips. Speaking on a recent Mad Money episode, Cramer said the following
“Take a look at the Morgan Stanley piece today. The most significant piece of research I’ve read in a long time. By Brian Nowak. Who was the skeptic, on the conference call. That perhaps, there’s, this is, Andy Jassy, of Amazon, perhaps he’s underspending. Okay. Now Andy then just gave a very long soliloquy, there was a very thoughtful, but we we weren’t looking for thoughtful. We were looking for come out and [inaudible].
Jim Cramer
Amazon (AMZN) stock saw a slight dip earlier this month after new data surrounding Prime Week 2025 was published. During its latest Prime Week event, Amazon secured 5.4 million new Prime members in the U.S. during the three-week lead-up and the four-day sales event from July 8 to July 11. However, according to Reuters, this was approximately 116,000 fewer than a year earlier and about 106,000 below Amazon’s internal target, representing a roughly 2% decline in both measures. AMZN saw a slight dip and is now down 2% in the last five days and less than 1% in the past 30.
Could Vintage List Inclusion Spark an AMZN Rally?
Despite that, Amazon’s inclusion in the Morgan Stanley Vintage List 2026 could spark a rebound and renewed interest in the stock. Analysts look at the premium stock list as one that displays promising stock investments, and Amazon is historically one of the top stocks on the market. Although that growth has slowed this decade (25% gains since January 2020), its rebound this year, thanks to the AI wave, makes AMZN a valuable investment choice amongst experts in cloud technology or e-commerce.
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Amazon stock is currently trading near the top of its 52-week range and above its 200-day simple moving average. Analysts at CNN remain bullish, calling AMZN a 10/10 stock to invest in. Out of 71 analysts surveyed by the platform, 94% suggest selling, while the remaining 6% are opting to hold onto the stock, not sell. Furthermore, the platform suggests a maximum surge for the stock to $306 over the next 12 months: an ROI of 32.3%.