The Amazon stock price target now ranges from $230 on the low end to a high of $370, based on forecasts from 55 analysts tracked by Zacks and 62 from TradingView, with an average of $315.53 — that is an 18.08% upside from the last close of $267.22. The Amazon stock prediction for 2026 is about as bullish as Wall Street gets right now, with 86.21% of brokerage recommendations reading Strong Buy at the time of writing. Strong revenue growth, a dominant cloud business, and a market cap that came within 5.5% of $3 trillion earlier this month are all fueling the Amazon stock bullish case.
Source: TradingView
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Amazon Stock Price Target And AMZN Highest Price Bullish Forecast
The $370 Amazon Stock Price Target
The AMZN highest price target of $370 came from The Benchmark Company’s Daniel L. Kurnos, up from a prior $275 and implying a 40.08% upside from the last close. Cowen and Company’s John R. Blackledge also moved his Amazon stock price target to $350 from $300 on May 12. Exane BNP Paribas went to $345 from $320 on May 5, and Jefferies and Company, Guggenheim Securities, and DZ Bank AG all landed at $320 around the same period.
Of the 58 brokerages tracked right now, 50 carry a Strong Buy and five carry a Buy. Not a single Sell or Strong Sell rating is on record. The average brokerage recommendation sits at 1.19 out of 5, and Strong Buy ratings make up 86.2% of all recommendations across the board.
Source: Zacks
AWS and AI Are Driving the Amazon Stock Bullish Case
AWS grew net sales by 28% in Q1 2026, its strongest quarterly performance in over three years. The cloud unit contributes over half of Amazon’s total operating profit, and also runs an operating margin above 35% for the third consecutive year. That kind of margin profile on a business growing at 28% is a big reason the Amazon stock bullish narrative keeps getting reinforced by new analyst upgrades.
Amazon is also developing its own AI chips for AWS and opening those product lines to third-party customers. OpenAI committed to roughly 2GW of Trainium capacity, and Anthropic plans to use up to 5GW. Meta Platforms is deploying tens of millions of Graviton cores for AI workloads. These long-term commitments give a clearer picture of why the Amazon stock prediction for 2026 keeps trending upward, and also why analysts see the current Amazon stock price target averages as likely to keep moving higher.
Morningstar analyst Dan Romanoff stated:
“Over the long term, we expect e-commerce and international opportunities will pay off in retail; over the medium term, we believe the critical growth drivers will be AWS and advertising.”
Will Amazon Stock Go Up to $3 Trillion?
Amazon’s market cap sat at roughly $2.84 trillion as of mid-May, just 5.5% away from crossing $3 trillion. The stock also hit an all-time high of $278.56 on May 5, briefly putting that milestone within reach. Will Amazon stock go up to that level? Most analysts say it’s a matter of when, not if. The main obstacle at this point is a broad market pullback, which also happens to be the most plausible risk to watch.
Amazon trades at around 30 times forward earnings right now. A lot of analysts see that as fair, given net sales climbed 17% in Q1 2026, the company’s healthiest top-line growth in nearly five years. AMZN also rose 33% over the past three months, and the Amazon stock price target revisions from firms like Goldman Sachs ($325), KeyBanc ($330), and Scotiabank ($325) all point in the same direction. The AMZN highest price target at $370 and an average above $315 say a lot about where Wall Street thinks this stock goes next.