Apple Inc (AAPL) is set to launch its new line of iPhones this Friday, as its stock is beginning to climb a bit in anticipation of the iPhone 17 debut. The tech giant took a hit earlier this year after US President Donald Trump imposed Tariffs on China and India, two countries that house Apple operations. The new iPhone, AirPods, and Watch launch could be a catalyst for this quarter’s revenue to rise, as well as fuel for AAPL stock to rise. Currently trading at $239, could the stock make a push towards $300?
Apple has suffered throughout 2025 due to tariff threats, underwhelming AI projects, and disappointing earnings. Year-to-date, AAPL is down 9.3%, among the worst performers in the magnificent-seven stock grouping. Wall Street analysts have been expressing skepticism about the new Apple lineup’s ability to drive meaningful sales growth, along with Apple stock facing pressure from innovation concerns that have been building up.
Julia Khandoshko, CEO of international broker Mind Money, recently said that Apple may have some growth in it to close out this year, perhaps enough to send its stock back towards the $250-$300 mark. The analyst suggested in a recent investor’s note that the continued threat of tariffs could spark growth for AAPL. “Tariffs don’t destroy demand,” she said. “I would argue that they more often boost it.” Additionally, the Mind Money CEO cited the June quarter’s 13% increase in iPhone sales ahead of tariffs as an example. “People just bought before prices increased. That ‘pull-forward’ effect should also be felt in the September cycle,” she added.
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Furthermore, Khandoshko said she feels artificial intelligence (AI) could be at the heart of Apple’s power and AAPL stock growth in 2026. “The market will have its ears on September’s keynote, where Apple is likely to lay out its AI strategy,” she writes. “The company has uniquely wealthy and loyal users. Therefore, even a small hint of something ‘new’ in its AI strategy could counterbalance declining margin vs. tariffs.”
At $239, AAPL is trading near the top of its 52-week range and above its 200-day simple moving average. A successful climb past $250 could indeed put AAPL on the path to $300 by October 2025.