Apple (AAPL) CEO Tim Cook has confirmed new product reveals starting next week, some of which could spur AAPL stock higher. “A big week ahead. It all starts Monday morning!” he tweeted alongside a short clip that shows a hand molding a gray blob into the shape of the Apple logo with a few flicks of a finger.
Indeed, Apple is hosting a special “experience” on Wednesday, March 4. Apple typically refers to its launches as events if they’re announcements, and it normally hosts its reveals on Tuesdays. Bloomberg reports this will instead be an event for the press to try products that will be announced in the preceding days.
Fears around AAPL stock have grown since the start of 2026 due to Apple’s lagging behind in the AI sector. Apple Intelligence has been a slow climber since its updates last year, while other companies are investing far more into the AI sector than the iPhone developer. As a result, some price forecasts for AAPL stock pit shares falling lower in the coming months. However, next week’s announcement could bode well for investors, bringing more momentum behind AAPL shares once again.
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At press time, AAPL is trading near the top of its 52-week range and above its 200-day simple moving average. Most of Wall Street suggests that Apple has a strong chance to outperform the market throughout the rest of 2026. The company performed well to end 2025 thanks to a successful iPhone 17 launch phase and strong sales. Furthermore, Apple posted its best-ever quarter last month, with $143.8B in revenue (+16% YoY) and record EPS of $2.84 (+19% YoY), fueled by a 23% surge in iPhone sales and 14% growth in services. Management guided for 13%-16% revenue growth in Q2 despite supply constraints and rising memory prices.