In an announcement that the tech world has been waiting for, Apple has officially unveiled the iPhone 15 and the iPhone 15 Pro Max. The reveal took place at the Apple Wonderlust event in California on Tuesday, with all eyes on the newest arrival from the tech giant.
Headlining the speculation around the event was the reveal of the newest iPhone 15 Pro Max. Indeed, Bloomberg previously reported that the announcement was set to take place today, along with the release of new Apple Watches and AirPods. Building renewed excitement regarding the incoming line of Apple products.
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Apple Showcases The Brand New iPhone 15
Few tech companies on the planet have boasted the loyal consumer base that Apple has. Moreover, the company has embraced the September tradition of presenting a brand-new line of exciting products for users to fawn over. This Wonderlust event didn’t disappoint; the event saw an incredible addition to its most successful offering.
Specifically, Apple officially unveiled the iPhone 15 and the iPhone 15 Pro Max at the Tuesday event. Moreover, the device is available for $799, with the iPhone 15 Plus starting at $899. The company had been expected to debut a titanium-framed iPhone 15 Pro Max, which has cut the weight of the device by 19 grams. Subsequently, it is set to be among the lightest iPhones to date, with a screen size of 6.7 inches.
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Additionally, the iPhone 15 Pro Max debuts impressive new features, including a telephoto lens with a 6X optical zoom. Moreover, the new iPhone 15 Pro Max supports immense battery life. The inclusion of an M3 processor has made this version of the device likely to last all day.
Here is the breakdown for the pricing of each iPhone 15 model:
- iPhone 15: Starting at $799
- iPhone 15 Plus: Starting at $899
- iPhone 15 Pro: Starting at $999
- iPhone 15 Pro Max: Starting at $1199
Apple undoubtedly has one of the most popular smartphones on the market, with around 18.55% being iPhone users. That figure equates to 1.36 billion people, with many of them likely to upgrade. Still, the newest arrival in the iPhone line is shaping up to be the company’s most technologically advanced.