The Covid-19 pandemic put the world in a never before seen situation. However, we seem to have put the worst behind us as consumer demands are once again on the rise, especially for high-end luxury products. Nonetheless, with the opening up of markets, has come a wave of fraudulent products and services, largely in developing countries.
VeChainThor was designed specifically for this purpose, i.e. to deal with gaps in data. It is the worlds leading enterprise-grade public blockchain. Digital technologies that can confirm a product’s origin, logistical routes, and validity, provide the substantial potential for manufacturers and importers of luxury goods. It should come as no surprise that the usage of digital technologies like blockchain is accelerating quickly.
Attwood Import Export is known as the largest premium alcoholic beverage importer and distributor in Cambodia. Using VeChainThor’s blockchain technology, Attwood Import Export has announced the implementation of a new kind of security sticker. This new security sticker is the NFC-enabled ‘Attwood Blockchain Sticker’ (ABS).
The launching ceremony was held on July 27, 2022, and was broadcast on the CTV8 Cambodia news channel. Mr. David Wang, General Manager of VeChain Tech SEA, was among those present.
More about Attwood Import Export and the importance of the partnership
For nearly 30 years, Attwood Import Export has been a market leader in the import and distribution of luxury goods, including Johnnie Walker, Hennessy, Champagne, Moet & Chandon, Terrazas, and Chandon Sparkling, Budweiser, Corona, and Coronita beers.
Moreover, by adding ABS to every bottle of product, Attwood increases its ability to distribute alcohol, greatly increases transparency, and assures partners and customers of the genuineness of the product.
Additionally, salient product information becomes trustworthy and irreversible when it is hashed on the blockchain, enabling clients and customers to quickly and easily check the provenance and authenticity of items using a smartphone. This helps to avoid fraud and protects consumers.
Mr. Tan Se Chhay, CEO of Attwood, stated,
“As a leading import export trading company, Attwood has always played an important role in bridging the gap between brands and consumers. Through the partnership with VeChain Tech, we strengthen the ability to take responsibility for our customers and products.”
VeChainThor is a well-established, scalable, and commercially successful blockchain and its adaptability continue to attract business attention. The VeChainThor blockchain is solidifying its position as the de facto blockchain for industrial, commercial, and other types of applications thanks to a variety of cutting-edge tools and solutions already available on the market.
For Attwood and other forward-thinking companies, VeChain Tech will continue its objective of creating and implementing digital solutions that unlock new value while resolving challenging industrial issues. VeChainThor is prepared to offer its potent blockchain technology to corporations and companies of all sizes as global blockchain mass adoption develops.