Binance Powered Weeknd Concert in Australia, NZ to Tap On Web3

Lavina Daryanani
Source: BTCHaber

The Weeknd’s ‘After Hours Til Dawn’ global tour kicked off in July 2022. The tour initially spanned North America and Europe. Now, the Canadian singer is all set to perform in Australia and New Zealand. The tour will be backed by the world’s largest crypto exchange, Binance. In fact, this is the first global concert tour that has integrated Web3 technology for an “enhanced” fan experience.

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According to the official statement, more than 30,000 fans have joined Binance and The Weeknd’s online challenges via Consequently, 15,000 Souvenir NFTs have been claimed across 14 countries on the tour so far. Rachel Conlan, VP of Global Marketing at Binance, was optimistic about unlocking the power of Web3 experiences via this partnership. Commenting on how this could be a game-changer, she said,

“We are just scratching the surface of how we utilize the power of crypto and blockchain technology to set new standards in the entertainment industry.”

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Australia, NZ Binance Users to Get Perks

Binance will be offering an “exclusive” NFT collection for The Weeknd’s tour. This will feature “distinctive artwork and provide holders with access to an array of enticing benefits,” the statement noted. These NFTs will be available a few months down the line, in 2023.

As far as Australia and New Zealand are concerned, Binance users will get access to opportunities like special ticket presales for selected shows and limited-edition Souvenir NFTs as tokens of appreciation. These NFTs will further unlock the chance to win autographed merchandise, entry to exclusive events, and even VIP access to The Weeknd’s concerts.

The state of the broader NFT has not been appealing lately. The floor prices of collections like the Bored Ape Yacht Club are down by around 85% at the moment. In fact, the sales on top blockchains are also significantly down. Over the past 30 days, $20.6 million in NFT transactions have been settled on the BNB Chain. This marks a 31.55% decline in the monthly window.

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