Bitcoin (BTC) briefly reclaimed the $97,000 price level earlier today, Jan. 15, 2026. BTC hit the $97,000 mark for the first time since mid-November 2025. According to CoinGecko data, BTC’s price has rallied 0.3% in the last 24 hours, 5.5% in the last week, 9.2% in the 14-day charts, and 11.5% over the last month. Let’s discuss if we are entering another bull run, and if Bitcoin (BTC) can hit the $100000 mark by Jan. 20, 2026.
Is Bitcoin On Track To Reclaim $100000 by Jan. 20?
Bitcoin (BTC) hit an all-time high of $126,080 in October 2025, but has since faced a steep price correction. The crypto market, in general, turned bearish due to macroeconomic uncertainties, and is still far from recovered. BTC is currently facing substantial resistance at the $97,000 price level. Breaking past $97,000 could push the original crypto back to the $100,000 level.
CoinCodex analysts anticipate Bitcoin (BTC) to rally over the coming days, but does expect it to hit $100,000 by Jan. 20. The platform predicts BTC will reclaim the $100,000 mark on Feb. 1, 2026. Reclaiming the $100,000 mark will greatly increase BTC’s chances of hitting a new all-time high.
Bernstein and Grayscale also anticipate Bitcoin (BTC) to have a bullish year in 2026. Both institutions claim that BTC is following a 5-year path, and not a 4-year trajectory. This means that BTC will hit a new all-time high in 2026, five years after its 2021 peak. Bernstein predicts BTC will hit a new all-time high of $150,000 sometime this year. Moreover, the financial institution expects Bitcoin (BTC) to breach the $200,000 mark in 2027.
Also Read: US Crypto Act Treats Dogecoin Like Bitcoin: DOGE Rally Coming?
Despite the bullish outlook, the crypto market is still quite weak. The October 2025 market crash had quite a bad impact on investors. Market participants are still keeping away from risky assets. Bitcoin (BTC) could see some challenges arising from fresh market volatility due to macroeconomic uncertainties.