In what is certainly a testament to the growing prevalence of the investment product, BlackRock has launched a Spot Bitcoin ETF advertising campaign on Bloomberg’s homepage. Indeed, the asset management firm has debuted promotional images for its iShares Bitcoin Trust (IBIT) ads on the publication’s website.
Since gaining US Securities and Exchange Commission (SEC) approval in January, BlackRock’s IBIT has been a tremendous success. Just three months into trading the ETF holds more than 263,000 BTC in assets under management that are valued at more than $18 billion.
Also Read: BlackRock’s IBIT Nears $20 Billion In Assets As Bitcoin Nears ATH
BlackRock Bitcoin ETF Advertisements Now Featured on Bloomberg
Thus far, 2024 has proven to be the year of Bitcoin. In January, a plethora of Spot Bitcoin ETFs received inaugural approval. Moreover, those investment vehicle issuers were led by BlackRock, with more than $9 trillion in total assets under management. Its foray into the digital asset sector proved the worth of the cryptocurrency.
Now, that investment product has received immense buzz since it launched on January 10th. Indeed, that culminated with the arrival of BlackRock’s Spot Bitcoin ETF advertisements on Bloomberg’s homepage Thursday. Subsequently, it showcases the incredible transition that the finance sector has observed over these last three months regarding digital asset relevance.
Also Read: Goldman Sachs Added on BlackRock Spot Bitcoin ETF
These ads are yet another verifiable facet of the growing relevance of Bitcoin in finance. Earlier this month, Goldman Sachs, Citigroup, and other traditional finance players were announced as Authorized Participants (AP) on BlackRock’s IBIT Bitcoin ETF.
Just three months into its existence BlackRock’s Bitcoin ETF is on pace to usurp Grayscale’s offering as the biggest crypto investment vehicle on the market. The Block data dashboard revealed that the IBIT fund’s $18 billion assets are closing in on the latter’s $23.2 billion.