The rising prominence of cryptocurrencies in the United States has been an undeniable reality of 2025. With US President Donald Trump’s return to the White House, the nation has embraced its first pro-crypto administration. That shift is expected to only continue, and Coinbase CEO Brian Armstrong says, eventually, it will lead Bitcoin to eventually “be a part of everyone’s 401(k).”
Armstrong was speaking to CNBC about the recent inclusion of Coinbase (COIN) on the S&P 500. Within that discussion, the executive said the development signaled that “crypto is here to stay.” Indeed, it reinforces what has been a transformational shift for the asset class throughout this year so far.
JUST IN: Coinbase CEO Brian Armstrong says crypto is "going to be a part of everyone's 401(k)." pic.twitter.com/GQnNDQn26r
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Coinbase CEO Says Bitcoin & Crypto Are Here to Stay
Earlier this year, Eric Trump warned that banks that refuse to embrace cryptocurrencies would be “extinct in 10 years.” By the day, that sentiment appears to be growing truer, as the countries’ shift toward embracing the asset class has been one of the year’s prevailing themes so far.
Now, one crypto executive has repeated a similar sentiment about how the industry will be normalized in the near future. Specifically, Coinbase CEO Brian Armstrong has said that Bitcoin and crypto will soon “be a part of everyone’s 401(k).” Indeed, his projection would see the asset class have a firm in every US citizen’s retirement plan.
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Speaking of Coinbase’s inclusion in the S&P 500, Armstrong noted that it is a win for the industry. Moreover, he called the decision a “testament to the hard work of our employees, our investors, and a big appreciation to our customers” that helped propel the brand.
The cryptocurrency exchange officially became the first and only of its kind included in the stock market index. Bernstein managing director Gautam Chhugani called the development symbolic of “the dramatic turnaround in fortunes for the crypto industry and its rising significance as the frontier of clinical innovation.”