Crypto is something we pay a lot of attention to: Google

Sahana Kiran
Source – Unsplash

The crypto fever hasn’t spared anyone. Google has time and again expressed interest in the crypto-verse. But now, the firm took a plunge into the field with its latest recruitment.

The crypto market is more than a decade old. Initially or rather for the longest time, the industry encountered a lot of backlashes. However, with time, the trillion-dollar market managed to associate itself with an array of prominent platforms from across the globe. Another feather was added to the crypto industry’s cap with Google affirming its entry into the market.

In a recent report by Bloomberg, it was revealed that Google was looking at exploring a wide range of payment methods. This list included cryptocurrencies as well. In order to have an expert forsee this inclusion, Google went on to hire Arnold Goldberg. Google’s latest hire previously served as the senior vice president and chief product architect at PayPal.

Google addresses evolving demand for crypto

Google hasn’t been vocal about its interest in crypto. While its counterparts hopped onto the crypto bandwagon, Google steered clear of all things crypto throughout the years. However now, the firm had to address the ever surging demand for crypto.

Speaking to Bloomberg, the president of commerce, Bill Ready stated,

“Crypto is something we pay a lot of attention to. As user demand and merchant demand evolves, we’ll evolve with it.”

Furthermore, it was also revealed that the tech giant was working with Coinbase as well as Bitpay to roll out cards that aid in storing Bitcoin.

This could further open up many doors for both Google as well as the crypto-verse. During the time of writing, the global crypto market cap had taken a hit. It dropped below the $2 trillion zone. With more tech giants veering into the industry, the market cap of the crypto industry could certainly soar.

Additionally, in October 2021, Google partnered with digital asset custodian, Bakkt. Through this partnership, the tech giant became Bakkt’s main cloud provider.