Dana White’s new slap-fighting organization Power Slap is inking a sponsorship deal with crypto blockchain firm VeChain. VeChain will reportedly have promotional branding on athletes’ kits, and sponsor title events. While the details of the deal have yet to be announced, a source tells Bloomberg that the deal is worth over $10 million.
Proud to be joining forces with @danawhite and @powerslap, driving the league to its new home on YouTube!
— VeChain (@vechainofficial) March 3, 2025
We've much more cooking in the background. Stay tuned in the coming weeks!
BIG 🔥 $VET https://t.co/CVDDlhSZ0N
The Power Slap League will be brought to viewers on YouTube powered by VeChain, Dana White said in a post to X Monday. VeChain also says there is “much more cooking in the background,” teasing even more work being done between VeChain and the UFC/Power Slap CEO.
Power Slap was launched in 2023 by White, and featured on the television network TBS. The competition’s premise sees two opponents stand their ground and take turns to strike each other across the face, with the goal being to win by knockout. Power Slap currently has more YouTube subscribers than several pro sports leagues, including the NHL, NASCAR, the PGA Tour, and X Games. Additionally, Dana White reported last May that Power Slap has already hit a $750 million valuation.
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“All the things that come with a traditional television deal, I do not like,” White said in a phone interview with Bloomberg. “They want to control the product, they want the commercials. Power Slap was built on the internet.” For VeChain, the crypto platform already has a deal with the UFC, so this isn’t the first partnership between White and the blockchain network.
More info on the deal will be revealed soon, including contract length, and whether the deal was done in cryptocurrency or not. The deal may also be a spark for VeChain’s native VET currency, which is down 9% today to $0.02984.