Dogwifhat (WIF) is quickly becoming one of the most popular cryptocurrencies on the market. The WIF meme-coin has surged in price as well as trading volume due to the hype. Now, fans in the Dogwifhat community looking to gain more attraction for the coin, as they have successfully raised over $670,000 to advertise the coin on the new Las Vegas Sphere.
The Sphere has become a staple attraction in Las Vegas, NV. Many advertisers dream of seeing their brand featured on the structure, shown not just to thousands of tourists in person, but to millions of consumers on social media. Thanks to a fundraiser, the Dogwifhat dog logo can appear in full LED glory on the Las Vegas Sphere for a week.
The fundraiser raised $672,288.156 in USD Coin (USDC). Dogwifhat has rallied this week, reaching an all-time high in price. The news likely contributed to today’s surge, seeing WIF rise 38.56% in just the last 24 hours. WIF is trading at $2.57 and is up 29% in the past week.
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For context on the fundraiser’s achievement and how important the Las Vegas Sphere is to advertisers, the Sphere typically features only three to four brands each day. It cycles through each brand every few seconds for up to four hours of total screen time. The cost is roughly $450,000 per brand per day, and around $650,000 per week.