Elon Musk has announced that Twitter will share ad revenue with creators starting today. Specifically, Musk has taken to the platform to announce it will, “share ad revenue with creators for ads that appear in their reply threads.”
Currently, the only contingent on the announcement is that it is only eligible for accounts subscribed to Twitter Blue Verified. Undoubtedly a benefit that makes the platform’s subscription service that much more appealing for creators.
Musk Announces Shared Ad Revenue
Since his $44 billion acquisition of the social media platform, Twitter and Elon Musk have seemingly been a constant headline. Whether it be the mass layoffs that plagued the platform early in his tenure, or the controversy surrounding Twitter Blue; the journey thus far has been an interesting one.
Yet, the most recent development is certainly a positive one for the platform’s community. As Elon Musk has stated that Twitter will share ad revenue with creators starting today. The idea had been rumored for some time but is officially an integrated aspect of the platform according to its CEO.
Specifically, Musk stated, “Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads.” Subsequently, Musk added, “To be eligible, the account must be a subscriber to Twitter Blue verified,” in a replied thread.
Although the specifics of how much ad revenue is to be shared are still unrevealed, the announcement undoubtedly provides yet another incentive to subscribe to Twitter Blue Verified. As the company is reportedly facing economic challenges and seeking revenue streams, the move could provide a much-needed boost to those who have joined the subscription service.