Fidelity Investments has officially launched The Fidelity Stack, a project the company described as the “first immersive metaverse experience aimed at offering a new way to learn investing basics.”
The major financial services firm with $11.3 trillion in assets under administration, announced the grand opening of the project on Thursday.
The new platform according to the company is a multi-level design complete with a lobby, dance floor, and rooftop sky garden for users to explore on foot – or even through teleport.
The launch of the project is driven by the company’s desire to create innovative ways to serve customer needs, especially the next generation of customers,
“The way we engage with each other & with our money is rapidly changing, whether that’s through the rise of blockchain technology or development of a new digital universe,” the group said in a statement.
Fidelity dedicates one floor to its Metaverse ETF
Built-in Decentraland, the description of the project indicated that one of the eight floors is dedicated to providing information about Fidelity Metaverse ETF (FMET), the firm’s new exchange-traded fund focusing on metaverse investments.
According to Kathryn Condon, the company’s head of marketing channels and emerging platforms, they are determined to take advantage of numerous opportunities in the Metaverse.
“Fidelity is constantly innovating as we reimagine what it looks like to engage with customers as a trusted financial services company in the future,” Kathryn said.
He noted further that as Web 3.0 takes shape, the company is excited and determined to bring its expertise in financial education to this new virtual space.
In addition to providing a primer on different types of investment products, including ETFs, the experience celebrates the launch of Fidelity Metaverse ETF (FMET), a new thematic ETF that provides access to companies that develop, manufacture, distribute, or sell products or services related to establishing and enabling the metaverse.
“The way we engage with each other and with our money is rapidly changing, whether that’s through the rise of blockchain technology or development of a new digital universe,” added Condon. “Our foray into the metaverse is designed with this in mind.”