The NFT-verse has seen a host of new entrants—right from top brands to prominent celebrities—enter into the space over the past few months. Companies in the sports industry have, especially, been playing their A game.
Take the case of Nike itself. Last year, the American MNC was in the news for acquiring a company that made NFTs and sneakers for the metaverse. Then, in April this year, Nike released its first collection of virtual sneakers, Cryptokicks. As of the end of August, the company had generated $185 million in revenue via NFT sales. It had done so by fostering a total of 67.2k transactions.
In fact, a bunch of European Football Clubs has also joined the NFT space to keep iconic match moments evergreen and collectors access to a bunch of membership perks ranging from voting on club decisions, rewards, and merchandise designs to benefitting from other unique experiences.
‘God’ showers his blessings on the NFT space
Now, Sachin Tendulkar, a.k.a. the “God of Cricket” has stepped into the world of NFTs.
Tendulkar will be a strategic investor in the NFT platform focusing on cricket. Alongside, iconic moments of the cricketer’s life and career in the form of official NFTs will be exclusively available on Rario.
The ‘God of Cricket’ announced his entrance into the NFT space by tweeting about the same and acknowledging that “he’s a part of the Rario family.”
In the released statement he further said,
“Fans are an integral part of any sport. While the on-field action happens for a few hours, fans carry the memories forward and immortalize those moments forever. It is exciting to see NFT technology bringing fans closer to sports, giving them an opportunity to treasure their favourite moments.”
The team at Rario was committed to building a cricket community using technology in a responsible way. I am therefore happy to partner with the team, to launch my digital collectibles exclusively on the Rario platform.”
Commenting on the said development, Rario Co-Founder and CEO, Ankit Wadhwa said,
“It is a testament to our vision of making fandom more accessible. A world where stars don’t just exist on a distant flickering screen or in a crowded stadium, and fans don’t get to be passive observers but active participants.”
“With the God of Cricket backing us, sky is the limit!”
It is worth noting that Polygon Studios is a partner in Rario, alongside Hong Kong-based gaming venture capital firm, Animoca. The cricket-focused NFT platform that sells digital collectibles of players and leagues was founded last year. The firm claims to have partnered with more than 900 cricketers, including Aaron Finch, Faf Du Plessis, Virender Sehwag, Zaheer Khan, and Smriti Mandhana, and has sold over 150,000 NFTs to date.