The digital asset industry has seen its prominence grow over the first five months of the year so far. With that expected to continue, companies are looking at ways that they can better embrace the asset class. That happened in a big way as one gold mining company announced a Bitcoin shift that had led their shares to skyrocket.
The UK-based Bluebird gold mining firm announced its decision to embrace Bitcoin in what they described as a “strategy shift” toward digital gold. Indeed, the firm noted the change in a post to X (formerly Twitter) that will see the formation of a Bitcoin treasury.
Also Read: Russia’s Largest Bank Sberbank Unveils Bitcoin-Tied Structured Bonds
Gold Mining Company Shifts to Bitcoin as Digital Gold Sits At the Forefront
Late last month, JPMorgan bank projected that Bitcoin would outperform gold in the second half of 2025. That was quite the proclamation, considering the yellow metal had surged to continual all-time highs throughout the early months of the year. However, the rising status of digital gold was undeniable.
That has now continued to progress, with the status of the digital asset industry rising to near unprecedented levels. Subsequently, companies are looking at ways to integrate it into their operations and expand from traditional finance restraints. That has taken place with Bluebird, a UK-based gold mining company that has announced a shift to Bitcoin as its stock has risen remarkably.
Strategy shift to covert gold into digital gold – #bitcoin #goldmining #goldequities #investinbitcoin #investingold
— Bluebird Mining Ventures Ltd (LSE:BMV.L) (@bluebirdIR) June 5, 2025
"Combining income streams from gold mining projects and recycling these revenues into a proactive "Bitcoin in Treasury" management approach, whilst maintaining a… pic.twitter.com/BpJA6hFU9Y
Also Read: JPMorgan to Now Accept Bitcoin & Crypto ETFs as Collateral for Loans
The company announced that it would be adopting Bitcoin as a strategic treasury asset. Specifically, the companies’ gold mining revenue would be utilized for this BTC plan. The decision is groundbreaking, listed as the first of its kind for a publicly listed mining company in the UK.
It may very well see the beginning of a trend take place. Bitcoin’s success this year is undeniable, reaching a $111,000 all-time high already. Moreover, its potential for further gains has never been higher, with global adoption and mainstream attention taking place at a rapid rate.