Exactly a year ago today, Alphabet’s Google stock (NASDAQ: GOOG) was trading at $200. It is now at $341, an increase of $141 in the last 365 days. That’s a great return, as AI-based assets have given remarkable gains since 2025.
Google stock has risen 70% in a year, turning an investment of $1,000 into $1,700. It had also climbed above the $400 zone in May, and at that point generated 100% gains, with traders doubling their money in less than a year. The run has been phenomenal, as the majority of stocks connected with the growth of AI have rewarded investors.
However, historical performances cannot be clubbed with the future. The market dynamics shift, and more so in the ever-evolving AI sector. Even lagging for a week and delaying a launch can have serious consequences on the charts. In such a sticky situation, can Google stock manage to deliver the desired results? In this article, we will explain whether Google stock is a buy or a miss now.
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Can Google Stock Sustain Its Rally?
Alphabet’s Google stock, despite being on the back foot, has not experienced a dramatic fall since mid-May. Its price has been constantly moving around the $340 to $365 zone for nearly three months. It is finding support at the $340 zone, and allowing investors a window to hold on for the long term.
Google stock is currently in a consolidation phase, and the rally would most likely continue. The reason Alphabet could sustain this rally is that Google Cloud revenue has surged 82% year-over-year. The spike highlights that clients are actively paying for Gemini models and AI tools. The revenues are surging, while Alphabet is gaining new clients to use its AI projects.
This will bring a wave of fresh revenues into its fold, a continuous earnings stream. This development will thoroughly strengthen Google stock and now allow prices to see a drastic crash. Accumulating GOOG at these levels is beneficial, as the long-term prospects are promising. Buying now and waiting for the next 5 to 10 years would be rewarding to investors.