iGaming Platform BC.GAME Seals $40 Million Deal to Become Leicester City’s Principal Partner

Paigambar Mohan Raj
Source: BC.GAME

With a $40 million investment, the well-known cryptocurrency iGaming platform BC.GAME has made history by becoming the “Official Principal Partner” of the English football team Leicester City. Leicester City announced the new alliance on July 5, which represents a major accomplishment for both parties. The football team’s jerseys and adult replica shirts will be branded with the BC.GAME logo. The partnership will commence in the 2024–2025 season.

BC.GAME launches $BC, its in-house native cryptocurrency

The expansion will see the launch of BC.GAME’s in-house native cryptocurrency, $BC. With a range of incentives and useful features, the token is intended to offer distinctive value to platform users as well as token holders. In addition to acting as the utility token for the gaming products on BC.gaming, $BC also functions as the governance token. The asset will also be used for in-game purchases, access to premium features, and other transactions.

The platform has also been an avid supporter of the Bitcoin Lightning Network since 2019. The team’s support of the Lightning Network is highlighted by the transformation of the ‘B’ in its logo on the football team jerseys to ‘₿’.

The fact that BC.GAME’s node is rated 16th on 1ml.com illustrates the project’s considerable impact in the cryptocurrency space.

Strong tokenomics with impressive growth strategies

BC.GAME intends to use comprehensive marketing techniques, liquidity mining, and community airdrops to assist the growth of $BC. It is anticipated that these activities will establish a thriving market and provide consumers with constant value. The project is also supported by a strong tokenomics framework.

Liquidity mining will ensure that $BC stays a stable and valued asset and the community airdrop will reward early backers and active participants.

BC.GAME also has a very effective marketing plan. The project’s comprehensive marketing strategy includes its influencer partnerships, platform alliances, and advertising efforts. With increased visibility and user engagement, these efforts aim to cement $BC’s position in the competitive cryptocurrency space.

BC.GAME’s strategic collaboration with Leicester City Football Club

BC.GAME and Leicester City Football Club’s noteworthy collaboration will run from August 2024 to May 2026. Leicester City’s squad jerseys will now have the BC.GAME emblem as a result of this partnership. The move will bring more eyes to the $BC project globally.

Leicester City has passionate supporters and a rich past. The team celebrated taking home the FA Cup in 2021 and the Premier League in 2016. Their most recent collaboration is consistent with BC.GAME’s plan to establish partnerships with premier sports leagues in order to take advantage of the club’s global recognition. BC.GAME wants to provide Leicester City fans with new and exciting opportunities to engage with their team through its global expansion.

To learn more about BC.GAME, visit their website, X page, or join their Telegram channel.