Leading home repair retailer Lowe’s took a bold leap of faith in a change in business dynamics to make kids get off their screen time and begin real-world activities to build concentration and strength. The decision comes at the right time, as the younger generation, especially Gen Z, is slowing down on buying a home, due to unaffordability. To fill in the void, Lowe’s is now banking on kids, and the idea seems to have clicked. Lowe’s stock is already up close to 17% year-to-date, even outpacing the Dow Jones index, which soared 4% YTD.
Analysts are now closely watching Lowe’s stock due to the change in business dynamics. While the home repair services are their key segment, the new addition is bringing in revenues. The retailer launched MyLowe’s Rewards Kids Club, a family-first platform that focuses on long-running Kids Workshops and practical skill development. The firm claims that its goal is to get kids off their smartphones and make them perform activities in the real world.
Parents have mostly liked the idea, and the retailer has tapped into the new segment. Families can track their children’s progress through digital badges, manage several children’s registrations in a single account, and also participate in free monthly workshops and in-store activities. The DIY kids’ projects have helped Lowe’s stock find a solid standing in 2026.
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What Do Experts Say About Lowe’s Stock? Is it a Buy or a Miss?
The research-backed rise in screen time among kids is a concern to the majority of parents. Wall Street analysts from Barchart give the company a positive target with ‘moderate buy’ and ‘strong buy’ calls. Out of the 29 strategists covering LOW, 19 of them gave out ‘strong buy’ calls, while eight of them said ‘hold’. Only one analyst urged investors to sell the equity and book profits.
Lowe’s stock is trading at $287 on Thursday, and the new price target is at $325. Chuck Grom of Gordon Haskett upgraded the target, indicating a surge of nearly 13%. Therefore, an investment of $1,000 could turn into $1,130 if the forecast on LOW turns out to be accurate.