The second-oldest bank in Italy, Banca Sella, has announced that it is set to offer Bitcoin trading. Indeed, the bank is set to begin facilitating trades of the leading crypto to more than 1.3 million customers. Founded in 1886, it represents one of the oldest entities to embrace the asset class.
The Bitcoin offering is set to be provided through its mobile banking platform, Hype. The company announced beta testing to “a small group of Hype Plus (premium) customers.” Moreover, they announced that all customers will have access to BTC trading in a matter of days.
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Italy Bank Announces Bitcoin Trading in Massive Step for Crypto
2024 has been the year of Bitcoin. January saw the landmark approval of a BTC ETF in the United States. The first of its kind, it catapulted the leading crypto to a $73,000 all-time high just three months later. It also opened the door for traditional finance firms to enhance their exposure to the asset.
With asset managers like BlackRock and Fidelity embracing the token, that trend has only continued. It took another step Monday. Indeed, the second oldest bank in Italy, Banca Sella, announced that it will offer Bitcoin trading to its more than 1.3 million customers.
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The trading will be offered through Hype. The mobile platform has been a joint venture between both Banca Sella Holding and Illimity Bank since 2021. The partnership has seen the platform become “one of the most well-known and utilized financial digital services,” in the country.
The move will allow Italian Bitcoin holders to no longer require an exchange to buy or sell the asset. Indeed, they will be able to trade the cryptocurrency directly on the Hype platform. The move is also massive for crypto. It showcases yet another instance of the asset class gaining mainstream exposure and adoption.