The AI arms race is in full swing, as CNBC reported a Mark Zuckerberg announcement that the Meta Team is developing ChatGPT-like AI for Instagram and WhatsApp. Specifically, the company is putting resources into a generative AI system that could rival the OpenAI product.
The news follows a previous announcement from Zuckerberg that the company was entering the space. Stating they are developing a language model, the foundation of any generative AI system. Subsequently, the news of the development of a ChatGPT alternative by Meta was to be expected and should intrigue the market due to its potential integration into the platforms’ host of user applications.
Meta Gets in on the AI Arms Race
Since ChatGPT’s debut in November, the OpenAI-developed system has taken the tech world by storm. Moreover, it has shown the industry how advanced the tech has actually become and opened a new market that has proven to be robust in its limited existence.
That has now opened an AI arms race that has seen Google attempt to compete, and they arent the only ones. Mark Zuckerberg has also announced a Meta team developing a ChatGPT-like AI to eventually be integrated into Instagram and WhatsApp.
Zuckerberg took to Facebook to say, “We’re creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area.” Additionally, writing, “We’re starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology into all of our different products.”
“In the short term, we’ll focus on building creative and expressive tools.”
Zuckerberg noted, “Over the longer term we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text (like chat in WhatsApp and Messenger), with images (Like creative Instagram filters and ad formats), and with video and multi-modal experiences.”
Generative AI systems like ChatGPT have become the target for most in the tech industry. Conversley, Meta does have an interesting advantage, as they can integrate this highly sought after technology in already widely used consumer applications.