Amazon stock (NASDAQ: AMZN) opened Monday’s trading session at $271, after rising more than 15% on Friday. The sudden price surge took AMZN to the top-performing equities list, as it rose by 36 points in the day’s trade. It is now among the most performant assets in the Magnificent 7 list, with traders making a beeline to accumulate it. The sudden spurt in price made AMZN’s year-to-date profit reach close to 20%.
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AMZN: Maxim Group Hikes Amazon Stock Price Target
Leading independent investment bank Maxim Group has hiked its Amazon stock target in its latest price prediction. Tom Forte, the Senior Consumer Internet Analyst, reiterated his buy rating for AMZN and increased the target. In a note to clients sent on Saturday (August 1, 2026), the analyst urged institutional clients to start taking entry positions in the e-commerce giant.
According to the latest price prediction, Maxim Group estimates Amazon stock to reach a new target of $330. This is a hike from the previous target of $315. The investment bank has increased the target by $15, indicating bullishness on the Jeff Bezos-led company. If the price prediction turns out to be accurate, traders can make a profit of $59 per share if they take an entry position in the equity today at its current price of $271.
It is also an uptick and return on investment of approximately 22% from its present value. Therefore, an investment of $1,000 could turn into $1,220 if the price prediction turns out to be accurate. This is stellar gains, as not every asset is in a position to generate double-digit gains. Amazon is among the top-performing Magnificent Seven stocks that could change the game in the long run. Accumulating AMZN below the $300 zone and holding on to it for the next five to 10 years could change the portfolio dynamics into the green.