Netflix (NFLX) stock reached a record intraday peak of approximately $1,249 on Thursday, with shares now up 10% in the past month. The new record attracted more investors to the streaming giant, which has posted solid numbers on the stock market in 2025. Last week, Netflix shares outperformed the market as well, driven by favorable comments from Bank of America analysts. Several experts on Wall Street have fueled bullish sentiment behind the streaming giant, and its shares have responded positively, setting NFLX investors up for big gains this year.
Analysts at Jefferies maintained their “buy” recommendation for Netflix (NFLX) stock on Tuesday. The analysts attribute the forecast to a strong content pipeline, future price adjustments, and advertising income as potential growth drivers. Their projections suggest Netflix could generate advertising revenue of up to $10 billion by 2030.
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Netflix (NFLX) has increased its operating margin from 13% in 2019 to 26% in 2024, showcasing a stark growth trajectory. In 2025, that is expected to reach 29%. Moreover, management at the company believes that its revenue can double over the next five years. Specifically, that implies that the operating margin would reach heights of 40% by 2030. Additionally, the company has been all-in on the advertising side of entertainment. Specifically, executives have held firm to the belief that ad revenue will double in 2025 and reach heights of $9 billion over that same 5-year timeline.
That isn’t all that will double, as the company has been all-in on the advertising side of entertainment. Specifically, executives have held firm to the belief that ad revenue will double in 2025 and reach heights of $9 billion over that same 5-year timeline. Currently, Netflix has a $500 billion market cap. That makes its next $500 billion no easy task. However, it already has the playbook to get it there, as its growth and trajectory look solid. Therefore, it could very well reach the $1 trillion threshold by the year 2030.