XRP’s treasury strategy gains momentum as Webus International secures a $100 million equity line for cryptocurrency expansion, and at the time of writing, this represents one of the most significant corporate moves in the space. The NASDAQ-listed company’s bold XRP treasury strategy coincides with Ripple’s high-profile Zurich Airport advertising campaign, also demonstrating growing institutional confidence in Webus International XRP treasury operations and XRP $100m equity line facilities right now.
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XRP Treasury Strategy: Webus’ $100M Equity Line and Airport Campaign Unveiled
Webus Secures Major XRP Investment Framework
⚠️ BREAKING:
NASDAQ-LISTED WEBUS SECURES $100M EQUITY LINE FOR #XRP TREASURY EXPANSION! 💰https://t.co/IfYecZI3Um pic.twitter.com/wKc29jQUju— 𝓐𝓶𝓮𝓵𝓲𝓮 (@_Crypto_Barbie) July 1, 2025
Webus International has established an XRP $100m equity line specifically designed for treasury expansion purposes, and this arrangement provides the company with flexible access to funds for building their XRP treasury strategy over time. Rather than requiring immediate full capital deployment, companies can now draw funds as needed.
The equity line structure enables Webus International XRP treasury operations to scale systematically while also managing market volatility risks. At the time of writing, this approach allows businesses to time their cryptocurrency purchases strategically rather than making large single transactions all at once.
Ripple Strategy Holdings Gain Airport Visibility
Ripple’s advertising campaign at Zurich Airport targets international business travelers with institutional messaging right now. The “Leveraged by the boldest innovators. Ripple Custody.” displays emphasize enterprise-grade security and also professional services for Ripple strategy holdings.
WOW! 💥
— 𝓐𝓶𝓮𝓵𝓲𝓮 (@_Crypto_Barbie) July 1, 2025
NEW RIPPLE ADVERTISEMENT AT ZURICH AIRPORT! ✈️
RIPPLE IS TAKING OVER GLOBALLY! 🌎 #XRP pic.twitter.com/1QIl7mK2Pa
Cross-Border Payments Drive Corporate Interest
XRP cross-border payments technology has attracted companies seeking efficient international transaction solutions, and traditional methods often involve high fees and lengthy settlement times. This makes XRP cross-border payments an attractive alternative for businesses like Webus right now.
The combination of Webus International’s XRP treasury strategy and Ripple’s marketing push signals broader corporate adoption of digital assets at the time of writing. This coordinated approach also demonstrates how companies are integrating cryptocurrency infrastructure into their core financial operations.
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Webus International’s $100 million commitment represents one of the largest corporate XRP treasury strategy implementations announced in 2025, and it positions the company to leverage both investment potential and also operational efficiency through XRP cross-border payments capabilities right now.