The video-sharing platform Rumble has announced the purchase of $17 million in Bitcoin as a part of its new treasury strategy. Indeed, the company took to X (formerly Twitter) to reveal that it has added 188 BTC to its holdings at an average price of $91,000 per Bitcoin.
Rumble joins a growing list of companies that have increased their Bitcoin holdings over the last year. It was Michael Saylor’s strategy that was among the first to do so. Since the company started purchasing the leading cryptocurrency in the summer of 2020, it has spent $21 billion on the asset.
JUST IN: Rumble buys 188 Bitcoin worth $17.1 million.
— Watcher.Guru (@WatcherGuru) March 12, 2025
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Rumble Announces New $17 Million Bitcoin Purchase
The last two years have seen a massive shift take place in the cryptocurrency market. Although 2025 has seen prices struggle to increase, the talk of favorable regulation on the horizon is set to lead the asset class into a new era. US President Donald Trump spearheaded that reality, bringing a crypto reserve to the previously anti-crypto nation.
That has led a host of businesses to seek to also embrace the thriving asset class. Among them is Rumble, who has announced a $17 million Bitcoin purchase. Indeed, the cloud services provider unveiled it had acquired 188 BTC as part of its newly implemented treasury strategy.
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The BTC treasury strategy will see the platform allocate $20 million to purchasing the leading cryptocurrency. Moreover, the move reaffirms its belief and commitment to both the industry and the token itself.
“We are excited to announce these purchases and allocations of Bitcoin as part of our Treasury strategy as well as a larger strategic move as we further expand our ties to the crypto industry,” CEO Chris Pavlovski said in a press release. “These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies,” he added.