With nearly everyone riding the Bitcoin [BTC] wave, the popular burger company Shake Shack chose to swallow the orange pill and adopt the world’s largest cryptocurrency. The burger establishment has not yet begun accepting cryptocurrency payments. However, Bitcoin will be distributed in the form of consumer rewards.
Bitcoin is no longer in its infancy in terms of acceptance. Regardless of price, practically every site is accepting Bitcoin and other crypto assets. This is almost definitely attributable to the growing popularity of digital currencies. Shake Shack has now opted to be a part of it. However, the platform wanted to first put things through their paces.
Speaking to a news portal, Shake Shack revealed that all purchases made using Block’s Cash App would reportedly garner a 15% back in Bitcoin. The latest initiative will retain through mid-March. Users may access the reward system through the Cash Boost program and the Cash Card option on the Cash App.
Shake Shack to lure in GenZ with Bitcoin
The burger joint isn’t entirely sure about Bitcoin yet. Therefore, it was reportedly checking to see if GenZ could be enticed through its latest initiative. The newly implemented Bitcoin reward system will also assist the platform in recognizing the need for crypto payment integration.
Further speaking about the latest initiative and the burger joint’s partnership with Cash App, Jay Livingston, chief marketing officer of Shake Shack said,
“You’re always trying to place your bets on those things that truly will be meaningful and not waste resources on the ones that won’t. If we just started taking crypto right now at our kiosk, it would have very low adoption. But through someone like Cash App, who’s been promoting it, you will get some more people that want it and that also want to learn.”
Additionally, it was also noted that Cash App’s parent company, Block entailed a user base of millennials and GenZ. Therefore, the latest experiment could prove to be successful.