Warner Music Group is partnering with OpenSea marketplace, the music entertainment company said in a Thursday press release. The collaboration will provide a platform for select WMG artists to build and extend their fan communities in Web3.
“Fundamental to music’s DNA is community – it’s artists and fans coming together to celebrate the music that they love,” Oana Ruxandra, Chief Digital Officer & EVP, Business Development at WMG says.
“Our collaboration with OpenSea helps to facilitate these communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access, and ownership.”Oana Ruxandra, Chief Digital Officer & EVP, Business Development
Additionally, according to Warner Music Group, its artists will get early access to OpenSea’s new drops product. This will come with improved discoverability, and storytelling on customized landing pages. It also includes OpenSea’s industry-leading safety and security features. As a result, This gives artists a new form of connecting with their fans in Web3.
“For artists and musicians, NFTs represent a new creative medium and a mechanism to build community, engage directly with fans, and express themselves across borders and languages,” says Shiva Rajaraman, OpenSea’s Vice President of Product. In addition, Rajaraman adds, “As a massive music fan myself, I’m thrilled to work with a partner who understands the significance of this technology, and wants to use it for good – to empower artists to own their fan connections directly.
“We’re excited to provide the support and infrastructure to help welcome the Warner family of artists into the exciting NFT ecosystem.”Shiva Rajaraman, OpenSea’s Vice President of Product
Currently, the first collection of this new partnership is in development, WMG says. Warner Records UK will collaborate with Web3 company, Probably Nothing for the project.