Yesterday, 100 Thieves, an esports organization and lifestyle brand, entered the NFT space by giving away over 300,000 free Polygon NFTs in just 24 hours. However, interestingly, the name “NFT” is not mentioned in any of the official social media posts.
On Wednesday, 100 Thieves launched its “LCS Championship Chain” without mentioning the words “NFT,” “blockchain,” “Polygon,” or anything else crypto-related. Each collectible in the 100 Thieves series depicts a 360-degree animated diamond chain.
The 100 Thieves Champion Chain’s are 100% free to claim, with the brand covering all transaction fees. The collectibles are not intended to be resold, and the company doesn’t make any money from them. The carbon footprint for issuing these collectibles is the same as sending 2 emails.
The fact that they address the carbon footprint of the collectibles is the only hint that they are NFT’s. Apart from that, there is no other clue about them being non-fungibles.
The NFT is designed after a real diamond chain. The real necklaces were given out by Nadeshot, co-founder and CEO of 100 Thieves, to his “League of Legends” team for winning the 2021 LCS Championship.
Why refrain from calling them NFT’s?
It’s odd that Nadeshot hasn’t called these collectibles as Non-Fungible Token’s, especially when his Twitter and Instagram profile pictures feature a CryptoPunk non-fungible token that he owns. And since at least August 2021, when he tweeted that he owned two Crypto Punks and one Chromie Squiggle, Nadeshot has been buying non-fungibles for his own personal collection. If you don’t know, Crypto Punk’s are one of the most sought after, and valuable non-fungible’s out there.
When Nadeshot tweeted that the chain collectible had been claimed more than 300,000 times, he used the NFT community rallying cry “wgmi,” which means “we are going to make it.”
However, it’s evident why Nadeshot and 100 Thieves aren’t utilizing the word “NFT”. Non Fungible Tokens have gotten a lot of flak in the gaming community. In-game NFTs were announced for games like S.T.A.L.K.E.R. 2 and Worms, but those plans were quickly dropped after vociferous protest from fans on social media.
On Twitter and Instagram, the reaction to the 100 Thieves Polygon Non-Fungible Token’s has been generally good.