eBay stock (EBAY) is on the rise during Wednesday’s trading session following the announcement of a new integration with Meta’s Facebook. Indeed, Meta Platforms Inc. (META) said it is rolling out a new test that will integrate listings from eBay directly on Facebook Marketplace.
“Today, we will launch a test in Germany, France, and the US that will enable buyers to browse listings from eBay directly on Facebook Marketplace while completing their transaction on eBay,” Meta said in a statement. By merging listings from two major platforms, Facebook Marketplace aims to enhance user experience. This in turn allows eBay sellers to tap into Facebook’s huge user base. As of September 2024, Facebook has approximately 3 Billion active users worldwide.
eBay stock is performing very well as a result of the new integration test. EBAY shares are trading higher by 11.6% at $70.15 at press time. Additionally, the stock was on track for its largest daily percentage increase since Feb. 1, 2018, according to Dow Jones Market Data. It is also the best performer Wednesday in the S&P 500 (SPX). Meta shares, meanwhile, are slightly down, falling 1.6% to $607.
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Outside of its latest eBay collaboration, Meta Platforms has also made several big decisions in the last few days. Most recently, the company opted to drop its fact-checking feature in what many view as a decision made to favor the incoming Donald Trump administration. Indeed, Meta has reportedly scrapped its current moderation platform in favor of an alternative model. In addition, Meta also made moves in its board of directors, bringing in three new members to the board including UFC president Dana White.