NFTs have become so mainstream that non-traders are mentioning them in their daily conversations. Pop music fans will now be hearing about them after Post Malone features the BAYC NFTs in his new release. The news drops just days after the rapper bought 2 BAYC NFTs.
What are BAYC NFTs?
The Bored Ape Yacht Club (BAYC) NFTs is a collection of 10,000 unique NFT minted on the Ethereum blockchain. The apes have different attributes that increase their rarity. The rarer the attribute, the more expensive the ape. Owning an ape guarantees you entry into the Swamp Club, where you can interact with other BAYC NFT owners. It is also worth noting that the initial collection of the Bored Apes has sold out. To get one, you would have to check them out on the OpenSea NFT marketplace.
NFTs Are Going Mainstream
As of this moment, the rapper has Bored Ape #961 set as his profile picture on Twitter. Additionally, it is worth noting that the rapper has a mammoth 6.9 million following on Twitter alone. In his new music video titled “One Right Now“, he showcases his BAYC NFT. Interestingly, another digital asset payment company, MoonPay, receives some free marketing on account of BAYC NFTs. Apparently, Malone bought the NFTs using the MoonPay app.
The video already has over 5 million views on YouTube. Coupled with the 6.9 million followers on Twitter, it seems BAYC is about to become very popular.
Music moves the world, and it is a melting pot of culture. It brings different kinds of people from different social classes together. Because of this nature, musicians have a lot of influence. Lessons from the past show how musicians have shaped the fashion and the cosmetics industry. Companies know that followers imitate and do what their music idols do.
If this is the case, then it is only a matter of time before 12 – 16 years old’s start asking their parents for money to buy NFTs. In the future, owning NFTs will be trendy. This dictates new investors into the NFT and crypto space in general.
As of now, Malone owns Bored Ape #961 and Bored Ape #9039. Of the two NFTs, Bored Ape #9039 is rarer and hence more expensive. Malone coughed up 75 ETH for #961 in October. Shortly after, he parted with another 85 ETH for Bored Ape #9039
Riding hot on the news of the newest celebrity in the club, BAYC NFTs sales hit $62 million in the past week. This signifies a 219% increase.
The Future of NFTs Publicity
One user on Twitter noted that MoonPay bought 6 BAYC NFTs on November 15 for 294 ETH (appx. $1.3 million at the time). There is much speculation that more celebrities could be lining up to ape into the NFT mania. Clearly, BAYC is the entry point. Notably, MoonPay has also helped Lil Baby and Jimmy Fallon get their hands on Bored Ape Yacht Club NFTs.