As of January 2026, Amazon (AMZN) has a market capitalization of $2.606 trillion, placing it fifth amongst the most valuable companies in the world by market cap. With Alphabet (GOOGL) recently joining Microsoft, Nvidia, and Apple in the $4T market cap club, eyes are on the rest of the magnificent-7 stock grouping, on which company will boom to that valuation next. With Amazon’s growth in the past year (stock up 11% in 365 days), the e-commerce giant is viewed as a serious candidate to achieve $4T market cap next.
Since the end of the COVID-19 pandemic, AMZN’s market cap has rebounded strongly, rallying nearly $2 billion since the start of 2023. At that pace, the company could reach that coveted $4T value by 2027. However, some experts would suggest that the feat could be achieved sooner, in part thanks to several projects Amazon has found success in over the past year.
What Can Boost Amazon (AMZN) Stock and Market Cap in 2026?
For starters, the AI bubble doesn’t appear to be ready to burst anytime soon. Its AI prospects are booming, and AWS cloud computing has proven successful. Indeed, Amazon stock is among the most talked-about equities as the firm is investing billions in the AI sector. The tech giant announced to invest $10 billion in OpenAI’s ChatGPT and also $35 billion to build an AI hyperscale data center in India. They plan to create 1 million jobs by 2030 and are aggressive in advancing the next-generation technology.
Furthermore, a top Evercore analyst recently discussed AI-powered shopping assistant Rufus and agentic commerce, highlighting how it could potentially boost Amazon’s business. Analyst Mark Mahaney writes that he expects Rufus and agentic commerce to boost AMZN’s sales. While the latter isn’t quite ready yet, its tandem with Rufus will help Amazon customers with their shopping habits and decision-making, bringing more profit to the e-commerce giant. As a result, his forecasted 50% growth from current prices would put Amazon (AMZN) shares at around $345, and its market cap potentially higher.
Also Read: Bank of America Sets Amazon Stock Price Target (AMZN)
Analysts have an average 12-month price target of approximately $295 for AMZN stock. This would imply a market cap of roughly $3.1 trillion, a 19% increase from its current value. On the bullish side, higher price targets on Wall Street reach $360, potentially pushing the market cap toward $3.8 trillion if Amazon continues to see significant AI-driven growth in AWS and advertising.