Amazon (AMZN) entered 2025 as a top stock to watch, and delivered on that thanks to its successful boarding of the AI boom train. YTD, AMZN is only up 3%, but that’s largely due to the poor Spring season that sent most US stocks plummeting. With its AI prospects booming and AWS cloud computing looking promising, Amazon has plenty of potential in 2026. As a result, there are varying bullish stock forecasts for AMZN.
Truist Securities analyst Youssef Squali forecasts Amazon’s growth at 10.5% in 2026, down from 12.1% in 2025, fueled by strong growth factors and AI-driven services. Amazon’s proposed deal with OpenAI could prove a worthy catalyst to send AMZN shares higher next year. Indeed, the e-commerce giant is in talks with Sam Altman’s OpenAI, which hosts the world’s top AI platform ChatGPT, for a potential investment of $10 billion. The talks also indicate that OpenAI could use Amazon’s in-house Trainium chips as part of the offer. If the deal goes through, it would be a significant breakthrough for Amazon’s relatively young semiconductor business.
It would be a win-win situation for both OpenAI and Amazon in terms of valuation, funding, and chip sales. Amazon’s Trainium chip is marketed as a cheaper and more energy-efficient alternative to Nvidia’s graphics processing units. This comes at a time when corporations are grappling to secure high watts of energy to power their data centers. As for Amazon, it has reaped the benefit of increased revenue as a result of its AI dealings, which has propelled its stock higher in Wall Street’s eyes.
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Furthermore, Amazon’s deal with OpenAI comes after the e-commerce giant recently pledged to invest $8 billion in another AI firm, Anthropic. Therefore, the Jeff Bezos-owned company is putting all its eggs in different baskets for protection. Due to these investment successes, the consensus around Amazon stock end of 2025 performance has accelerated remarkably across various major investment research platforms. Based on 61 analysts tracked by MarketBeat, the stock carries a “Moderate Buy” rating, and the Amazon price target averaging $295.43 represents a 30.61% upside from current levels right now. That puts it on a solid path into 2026, where $300 is a very likely scenario in early 2026.
Amazon (AMZN) is sitting at $227 and is trading near the top of its 52-week range and above its 200-day simple moving average. While macroeconomic headwinds have impacted certain critical consumer spending patterns across Amazon’s retail segments, there is still plenty of hype around Amazon stock. The company’s earnings forecast accounts for these variables through various major risk assessment frameworks, but analysts remain confident that the Amazon price target of $250-$300 is achievable.