Global financial and investment banking giant Barclays has maintained its buy rating on Alphabet’s Google stock (NASDAQ: GOOG). The search giant opened Thursday’s trading session at $341 and has remained on a slippery slope for a month with little to no price action. It has been hovering between $330 and $360 since June, and is taking investors off guard. Wall Street is unable to pinpoint when it could bottom out, as the downturn has been continuous. This is making traders stay off the equity, as the chances of a drop seem higher than that of an upsurge.
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Barclays Google Stock Price Target
Ross Sandler, the senior research analyst at Barclays, predicts Google’s Alphabet stock to reach a high of $425. He wrote in a note to clients on Thursday (July 23, 2026) that GOOG is consolidating in value and could experience an uptick that will take it to above $400. This makes GOOG a must-watch equity, as the upside potential is bigger, according to Barclays. The price prediction comes after the Q2 earnings call from Alphabet. The company reported total revenue of 119.8 billion, experiencing sharp profits due to the AI boom.
Barclays’ previous price prediction for Google stock was $405, and it hiked it to $425 after the Q2 earnings call. It would also mean an investment made today could deliver a profit of $104 per share. That’s an uptick and return on investment (ROI) of approximately 25% from its current price of $341. Therefore, an investment of $1,000 could turn into $1,250 if the price prediction from Barclays turns out to be accurate. Apart from Barclays, investment banking firm Jefferies has given a price target of $445 for Google stock. This is $20 higher than the projection given by Barclays. Wall Street is confident in Google stock’s prospects and has been hiking the target.