Amid its pending application with the US Securities and Exchange Commission (SEC), Bitwise has officially released a new spot Bitcoin ETF commercial. Indeed, the advertisements featured actor Jonathan Goldsmith, known for his recurring “The Most Interesting Man in the World” character.
Within the commercial, Bitwise shares a link to its website, while referencing “ETFs backed by crypto specialists.” Conversely, the San Francisco-based asset manager is currently one of a dozen applications seeking to bring forth the first approved spot Bitcoin ETF in the United States.
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Bitwise Debuts Spot Bitcoin ETF Commercial; Approval Incoming?
Over the last several months, the digital asset industry has seen abundant speculation regarding a spot Bitcoin ETF in the United States. Such an investment product has long been rejected by the SEC, with court rulings and traditional finance involvement turning the tide.
Now, as their application is pending, Bitwise has officially debuted a Spot Bitcoin ETF commercial. Featuring “The Most Interesting Man in the World,” the advertisement tells viewers to “look for Bitwise” while referencing a Bitcoin ETF. The asset manager is one of a dozen ongoing applications for the investment product.
Also Read: Bitwise Spot Bitcoin ETF Listed on DTCC
Since the applications began arising, the expectation of approval has increased. Indeed, ongoing discussions between the SEC and the issuers have subsequently grown that likelihood. Currently, experts predict that a 2024 approval is a likely scenario, with a host of companies receiving such a response.
Bitwise could be one of several companies that will see their applications approved. Moreover, its investment into an advertisement signaling such a development could speak to its confidence in such an approval. Bloomberg’s James Seyffart has previously predicted that such an event would occur between January 8th and the 10th.