$11 trillion asset manager BlackRock says it plans to become the world’s largest crypto asset manager by 2030. The firm already has one of the most successful spot Bitcoin ETFs under its management. Seeing the success of IBIT, BlackRock is looking to carry that crypto focus into becoming the biggest manager of crypto assets.
BlackRock held its investor day event on Thursday, outlining its corporate strategy over the next five years. The company aims to double its operating income and market cap by 2030. A focal part of that plan is the further acquisition and offering of crypto products. The company also plans to expand digital assets ETPs to Europe and Canada, leveraging learnings from the US.
BlackRock’s Bitcoin (BTC) IBIT ETF has entered the top 20 most traded ETFs this year already, and if that trend continues, it could enter the top 10 in the next few months. According to Farside Investors, BlackRock has purchased $930.6 million worth of Bitcoin (BTC) in June. The world’s largest asset manager has liquidated $260.9 million worth of BTC in the same time frame.
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BlackRock’s institutional crypto adoption strategy has maximized numerous significant opportunities, extending well beyond this investment. The asset manager has already deployed the Circle Reserve Fund, which is an SEC-registered government money market fund that leveraged approximately 90% of the reserves backing USDC across various major operational sectors. This fund has pioneered growth to over $53 billion in net assets, which has accelerated several key market dynamics.
Back in April, BlackRock also registered as a crypto asset firm in the UK. The company’s crypto splash in 2025 has been successful and doesn’t appear to be over. If BlackRock continues this trend, it could become the largest crypto asset manager sooner, and perhaps beat out Strategy as the top institutional investor in Bitcoin.