Cryptocurrency exchange platform Coinbase has just debuted a brand new Bitcoin halving commercial. Indeed, the unveiled advertisement showcased the growing value of Bitcoin since its arrival in 2009. Subsequently, it visually displayed the difference in how much pizza you could buy with Bitcoin in every four-year cycle.
The ad has continued to build anticipation for the highly anticipated Bitcoin Halving event, which is currently slated to take place in just four days. This event will see the circulating supply of the digital asset sliced in half. Therefore, the value of the assets will surge, which should impact the overall digital asset market.
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Coinbase Debuts Bitcoin Halving Commercial As Event Approaches
Although we are just four months into the year, 2024 has proven to be the year of Bitcoin and crypto. In January, the digital asset saw the US Securities and Exchange Commission (SEC) green-light the inaugural issuance of Spot Bitcoin ETFs in the United States. Thereafter, the asset surged in prominence and value.
Eventually, BTC would reach its all-time high in March, surpassing $73,000. Yet, that does not appear to be the ceiling for the asset with its highly anticipated halving event taking place this week. Subsequently, in anticipation of that event, Coinbase has debuted a Bitcoin Halving commercial.
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In the commercial, the exchange platform visually depicts the greatest difference between BTC and traditional currency. It starts with the statement, “Over time, your money gets you less; does Bitcoin?” Then, it showcases the differences in how much pizza can be bought with the asset.
The differences in value are shown in four-year intervals, which coincides with the Bitcoin Halving taking place. The market is highly anticipating this happening in 2024. Indeed, the decrease in the assets circulating supply is set to occur on Friday, April 19th.
Moreover, its increased value is set to be increasingly important for the market as a whole. Throughout this year, Bitcoin has proven to be the tide that lifts all boats. Therefore, the industry as a whole- including Coinbase- has sought to champion the asset’s importance to the sector by highlighting what should be a monumental halving.