Several crypto projects have capitalized on sporting tie-ups and advertising to reach out to the masses and become well-known. Crypto.com has been one such company, while Floki Inu is another. Recently, ads related to Floki Inu’s Valhalla Metaverse game were featured in Chinese sporting tournaments.
For instance, community members recently brought to light that Floki appeared on the billboard behind the Central Wutai World Table Tennis Championship. In fact, the official handle of the Floki Inu account went on to acknowledge the feature. It was broadcasted on CCTV-5, China’s top sports channel. This, in turn, has introduced the Shiba Inu-themed crypto to millions of people. Specifically, the Floki handle tweeted,
“This introduced FLOKI to 100 million+ people in China, as part of Floki’s sponsorship of the World Table Tennis Championships Finals.“
$FLOKI just got featured on CCTV-5, the main sports TV channel in China today, just in time for Hong Kong legalizing crypto in a few days' time.— FLOKI (@RealFlokiInu) May 28, 2023
This introduced #FLOKI to 100 million+ people in China, as part of Floki's sponsorship of the World Table Tennis Championships Finals. https://t.co/fILgpJFWun
People from the community went on to point out that the latest move is helping shift away “from the anti-crypto narrative in China.” Chalking out the ripple effect of this development and highlighting how the project is strategically well-positioned, the account tweeted,
“We’ve gotten an influx of Chinese traffic today due to the CCTV-5 feature… FLOKI is strategically positioned for Hong Kong and China opening up to crypto.“
According to data from CoinMarketCap, FLOKI’s volume is up by more than 220% over the past day. Specifically, it stood at the brink of $100 million at press time on Monday, May 29.
Alongside, it is interesting to note that Floki Inu’s network activity has also bolstered. According to data from IntoTheBlock, the number of active addresses has risen by 176.71% over the past week, while the number of new addresses joining the network has risen by 80.70%, justifying the narrative.
The developments instigated a momentary surge in FLOKI’s price a day back. It registered a green candle and spiked to $0.00003734. However, it wasn’t able to sustain a higher position. It closed yesterday’s trade session at $0.000035 and was trading fairly lower in red, at $0.0000335, at press time.