In a landmark development for the tech company, Google has updated its policy to allow Bitcoin and other crypto trust products to be advertised. Indeed, the policy change from the technology behemoth has gone into effect today and could make way for a variety of new crypto-centered ads on the search engine.
Currently, BlackRock and VanEck are already advertising their Spot Bitcoin ETFs after the Google policy change. Indeed, the update says it will allow products as” advertisers offering Cryptocurrency Coin Trusts targeting the United States.” All 11 of the approved Spot Bitcoin ETFs are expected to advertise on the platform under the new policy.
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Google Now Allowing Crypto Ads Through New Policy Change?
Following unparalleled anticipation, the United States made a landmark decision that would affect the digital asset market to start 2024. Indeed, the US Securities and Exchange Commission (SEC) greenlit Spot Bitcoin ETFs in the country. Subsequently, 11 of those investment products began trading the very next day.
The arrival of these products has certainly had a massive shift in the mainstream approach to digital assets. Now, one of the internet’s most popular search engines is adjusting its perspective accordingly. Indeed, Google has enacted a policy change that will allow Bitcoin and crypto trust products to be advertised.
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The new policy states that Google will allow products as “advertisers offering cryptocurrency CoinTrsuts targeting the United States.” However, that definition is not as specific as some may have hoped. Yet, it appears as though all 11 of the newly approved Bitcoin investment offerings will be able to advertise on the platform.
With two of the largest Spot Bitcoin ETF issuers already making use of the change, more are expected to follow. Subsequently, other crypto-related products that fall under the designation that Google has put forth should be rushing to similar advertising opportunities. Ultimately, it should have a massive impact on the reach and prevalence of Bitcoin and the industry as a whole.