Following the company’s rebrand that was enacted this week, Michael Saylor’s Strategy had reportedly made its largest quarterly Bitcoin purchase to date. Indeed, the former MicroStrategy added to its BTC holdings despite its Q4 loss, with $20 billion secured to continue funding.
The company had purchased 218,887 BTC in Q4, which brought its total holdings to 447,470 Bitcoin before the calendar turned. That has not stopped its ongoing acquisition plan, with the firm continuing to buy in 2025 as its total holdings grew to exceed a $46 billion value.
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Michael Saylor’s Strategy Keeps Buying BTC as Bernstein Expects a Balance Sheet Boost
Over the last several months of 2024, Bitcoin surged in value. The asset jumped to six figures for the first time in history and became a thriving asset. It represented a massive shift in the asset class and one that benefited some of its most fervent believers. There may not be anyone who believed in the leading cryptocurrency more than Michael Saylor.
His position paid off, and he proved to certainly be ahead of the curve. Now, as his company faced a Q4 loss, he has only doubled down. Indeed, Michael Saylor’s rebranded Strategy has recorded its largest quarterly Bitcoin buy to date. Moreover, its ongoing acquisition plan is just a part of what could be a great year ahead for the company.
Also Read: MicroStrategy (MSTR) Jumps 7.4% as Nasdaq 100 Beckons and Bitcoin Buys Surge
The rebranded company is reportedly set to get a $12.75 billion boost to its balance sheet, according to Bernstein analysts. Specifically, the company has adopted the Financial Accounting Standards Board’s new fair value accounting rules for January 2025. This will allow the company to recognize unrealized gains on its Bitcoin position for the first time ever.
“The carrying value of Bitcoin will align with its market value, allowing MSTR to report any appreciation in Bitcoin’s price as a giant in its net income,” analyst Gautam Chhugani wrote Thursday, according to a report from The Block. This should be beneficial as the firm is still sticking tightly to its ’21/21′ BTC investment plan.