Crypto prediction market platform Polymarket has announced an exclusive partnership with Dow Jones and the Wall Street Journal. The deal will make Polymarket’s real-time prediction market data available across Dow Jones consumer platforms, including The Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily.
Per a Wednesday press release, the collaboration will provide audiences with greater visibility into prediction market signals across a range of economic, political, and cultural topics, offering a new lens for understanding how markets assess probabilities and future outcomes. Data from Polymarket will be displayed through dedicated data modules on Dow Jones digital properties, including the homepage and market-related pages, as well as through select print placements.
What the WSJ and Polymarket Had to Say
“We’re making prediction markets data accessible to our users, because it’s a rapidly growing source of real-time insight into collective beliefs about future events,” said Almar Latour, CEO of Dow Jones and Publisher of The Wall Street Journal. “Our mission is to help people make decisions by offering them reliable news, data, and analysis. In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators.”
“The Dow Jones group, including The Wall Street Journal, is setting a new standard for accessible, data-driven information to inform their readers,” said Shayne Coplan, founder and CEO of Polymarket. “As Polymarket continues to expand, our prediction market data is increasingly relied upon for reliable, transparent, and accurate information. This partnership combines journalistic insight with real-time market probabilities – including the most-watched business news like public company earnings reports – to create a truly comprehensive news experience for readers.”
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More on the Partnership: Polymarket’s Continued Growth in the US
Furthermore, Polymarket states that Dow Jones will introduce new consumer-facing features incorporating prediction market data, including a custom earnings calendar that highlights market-implied expectations around corporate performance. Additional data-driven experiences are expected to launch over time. The deal will provide Polymarket with more exposure in the traditional finance world, bringing more users to the platform.
Polymarket’s growth in the past few months has been strong, especially since its approval to operate as a US exchange. Already this year, its impact has been felt, with the platform launching a new partnership with Parcl to bring real estate into crypto-native prediction markets, using daily housing indices rather than traditional monthly data. It joins a massive effort by Polymarket to expand beyond politics and macro with real estate markets.