Rockstar Games released the first trailer of GTA 6 this week gaining nearly 100 million views in less than 24 hours. The game is now confirmed to be released in 2025 for the PlayStation 5 and Xbox Series X|S. The PC version might be released later and no tentative date has been confirmed. However, Take-Two Interactive CEO Strauss Zelnick had hinted early this year that GTA 6 could be priced at above $70.
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GTA 6 Pricing: Rockstar Games Reveal The Game Could Be Above $70 Per Copy
Zelnick stressed in an interview early this year that $70 “is very very low” for the experience they’re offering in GTA 6. “There is a great deal of value offered,” he said indicating that the game could beat all expectations. Therefore, GTA 6 could be the first game to be priced at a premium and not the regular $49 per copy that previously was the industry standard.
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GTA 6 could leap forward in terms of pricing and delivering an immersive game experience for users. The hint, though not official, has made us believe that GTA 6 could be the most expensive that Rockstar Games has released. Zelnick had also hinted that he likes the idea of paying per hour to play the game. However, not many details about the idea are out at the moment. Introducing the pay-per-hour concept could be difficult to turn into reality.
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“In terms of our pricing for any entertainment property, basically the algorithm is the value of the expected entertainment usage. Which is to say the per-hour value times the number of expected hours plus the terminal value that’s perceived by the customer in ownership if the title is owned rather than rented or subscribed to. And you’ll see that bears out in every kind of entertainment vehicle. By that standard, our frontline prices are still very, very low because we offer many hours of engagement,” he said.